Lunar Grace branding and website

Lunar Grace rents out dresses and other garments for photoshoots and other events. It offers a variety of unique and inclusive designs at an affordable fee while refreshing their clients in body & spirit through the customer experience.

The brand strategy, brand identity, catalogue, and website design is by Adrienn White, using La Mango as the primary typeface. For the logo, the typeface is used with its alternate swash g and an ra ligature, and some modifications made to L and g. It’s supported by Quiche which is mostly used in all caps. The website additionally uses Montserrat.

As Lunar Grace is committed to providing a truly unparalleled experience for their customers by offering a curated selection of luxury, one-of-a-kind, and size-inclusive designer garments, it was essential for us to distinguish them from other traditional clothing rental companies. In order to truly embody the inclusive spirit of their brand, we strived to seamlessly blend the elevated, luxurious vibes with approachability through their brand strategy and messaging.

We drew inspiration from their new brand positioning that focused on the unique selling point of their clothes:

For all women, no matter their shape or size, Lunar Grace is a dress rental salon offering inclusive, handmade designer clothes that float in a breeze, fly with you as you move, and – unlike traditional formal dresses – set you free from any boundaries.

We aimed for an elevated and timeless look while maintaining an effortless, carefree, and playful vibe, just like their clothes.