John Lewis Toys
Contributed by Stephen Coles on Nov 25th, 2013. Artwork published in
.
Source: irvingandco.com License: All Rights Reserved.
“Irving have updated the packaging for the complete range of John Lewis’ own brand toys. Working across seven categories from Pre-school through to Games, we have created a clean, simple design which focuses on the key attributes and values of each product category and age group. For pre-school we collaborated with Monotype to develop a bespoke rounded version of Gill Sans for John Lewis.” — Irving & Co
Source: irvingandco.com License: All Rights Reserved.
Source: irvingandco.com License: All Rights Reserved.
Source: irvingandco.com License: All Rights Reserved.
Source: irvingandco.com License: All Rights Reserved.
Source: irvingandco.com License: All Rights Reserved.
1 Comment on “John Lewis Toys”
I did this rounded version of Gill Sans: it was one of my first custom projects at Monotype. So glad to finally see an example of it being used!