The Ladder We Ascend / Cher-Mère
At Plantain, we transform stories into beautiful, bespoke books.
This book in particular, The Ladder We Ascend, chronicles the ascent of the Waldron clan, a family dominated by strong women who overcame tremendous obstacles to become a family of successful entrepreneurs, professionals and academics.
Among them is Cheryl Bowles, and the book includes fantastic insights into how she started a thriving beauty and wellness business that includes the famed Cher-Mère brand.
The Waldron family commissioned us because they see the book as a means to transfer knowledge and values across generations. They see this as a prerequisite for ensuring intergenerational wealth.
Their hope is also to inspire other families with their stories of commitment, determination and resilience.
The book’s design is inspired by the family’s history, interests, and the companies they have founded.
