Drive is a venture capital firm helping founders build the next generation of world-class companies with their thesis that “greatness is in our backyard,” not just Silicon Valley or the coasts.
Studio Freight worked with the Drive team to deliver one of the most striking and bold brands in the venture capital space. This typographically driven identity makes use of several weights from five of the seven widths of R-Typography’s Staff. In addition the regular-wide styles, this includes the XXX Condensed, XX Condensed, Condensed, and Wide. Staff is supported by Klim’s Founders Grotesk Mono.
See the system in action at drivecapital.com.