Primary Practice is a non-profit art space based in Seoul, directed by curator Sungwoo Kim. It is established to capture today’s art in an expanded context with contemporary curatorial practice.
The identity was designed by Joosung Kang of Studio Remote, using GroteskRemix by Benoît Bodhuin and TWK Lausanne by Weltkern, with Sandoll GothicNeo 1 used for Korean text on the stationery.
The website was designed and developed by Min Guhong Manufacturing. GroteskRemix is here used for English text, paired with AG Choijeongho for Korean.