Men in Blazers, founded by Roger Bennett and Michael Davies, is the largest soccer-focused company in North America. The New York City based company is a television show, podcast, and digital brand that streams sport globally year round.
Whilst the brand underwent an update, Karl Hudson redesigned the logo. F37 Foundry’s F37 Saint is the predominant featured type. F37 Saint is an unusual font, pushing stylistic boundaries with its whimsical flicking terminals and spiky attitude. This logo redesign captures Men in Blazers quirky characteristics and reinforces the goal of providing entertainment to the world.
See also the interview with Karl Hudson and Rick Banks, the designer of F37 Saint, about the new MIB logo and football typography in general.
The website pairs F37 Saint for headlines with Noto Sans for text.
