O, Revoir brand renewal

Bedding is an object that shares the beginning and end of our daily lives. Hour Minute Seconds worked on a design renewal for Seoul-based brand O, Revoir. The concept of ‘Memories of the Moment’ aims to convey a deep lingering impression at the beginning and end of our day through O, Revoir bedding.

The cloudy effect is used to visualize the lingering effects of the experience. O, Revoir’s application design evolves O, Revoir’s mood that can convey the warm and sensuous.

We designed O, Revoir’s business cards and shipping/return guides, as well as labels and box packages used in bedding.

The two brand typefaces are Victor Serif and Hoefler Text. The logo is custom drawn, with the v being based on Victor Serif’s italics.