New generative graphic system by Brand Brothers with a logo by Hey Studio (Barcelona) for the redesign of the identity of Le Metronum, an emblematic venue for contemporary music in Toulouse.
From the project description by Brand Brothers:
On the basis of a renewed lettering realized by the Spanish studio, we imagined a raw and generative visual grammar around the discontinuous line located under the logotype. A way to express the variety of styles and artistic programming of the place.
The logo is based on GroteskRemix and the main typeface is BallPill, both designed by me, Benoît Bodhuin, supported by Malamocco by Formagari.