1718 Paris stationery
Founded in 2017 by Rebecca Miquel and Nicolas Huet Greub, 1718 is a Paris-based agency specializing in the production of creative content and art buying. Their service to mostly well-known brands consists in assembling ever changing teams in order to realize film and photo shoots as much as print projects and digital events.
The topic in this post is the stationery of 1718, but you should also check out the post featuring the design of their website. The graphic designers responsible for both are Léna Araguas and Alaric Garnier. Garnier is also the designer of the typeface used, Big Daily.
Big Daily comes in six weights and draws its inspiration from small-size newspaper print and was published by Production Type in 2020. It is characterized by a large x-height, wide counters and a marked yet sturdy stroke contrast. The design is subtle in detail but lends itself just as well to big-size headline applications as can be seen here. Not on display here is its italic that sports a wonderful rhythm and dynamic movement.
The 1718 inline logotype is a bespoke derivation of Big Daily Black. It’s interesting here to see how the designers managed to bridge the use of the logotype on the website and on the business cards. While it sits centered and black at maximum size on the landing page, it behaves similarly on the stationery, but the black is exchanged for blind embossing. This keeps the design principles intact and transposes the logotype into a visually and haptically appealing form.
The production was carried out by Imprimerie du Marais, a high-brow printing house based in Paris, with a branch in London.
