Hoptek visual identity
Contributed by Nguyen Gobber on Feb 6th, 2023. Artwork published in
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Creative agency That Thing developed the new visual identity of Hoptek, a firm founded by global consultancy Kearney. Hoptek is a new platform that uses AI to help trucking companies plan, automate and adapt across all fifty states in the U.S.
Hoptek’s visual identity prominently uses its own corporate typeface Hoptek Monopol for the wordmark and titling purposes. This bespoke typeface was designed by Nguyen Gobber based on their retail typeface Monopol. In addition, Roboto and Roboto Mono by Christian Robertson are being used for copy.
