Nacero accelerates a cleaner future with products that enable everyday drivers to reduce carbon emissions. Their new brand experience was created by Edenspiekermann:
The new identity was built around two core concepts: A logo mark that underscored their new approach to an old industry, and a brand strategy that centered around the idea that you can change the world without changing your car. This visionary spirit was reflected accross all touchpoints—a fresh visual palette, aspirational lifestyle photography, and innovative service experiences.
The headline font is IvyPresto. It is combined with FF Mark for navigation. The wordmark is custom.