FriedWald redesign

FriedWald is one of the largest providers of funeral forests in Germany. For more than twenty years, FriedWald has been offering burials in the forest as an alternative to the conventional cemetery.

Made in’s task was to design inspiring and at the same time reflective communication solutions that take up the existing corporate design and consistently develop it further. With a focus on a holistic impression across all components – typography, color systems, icons, and imagery concepts were optimized and redesigned for all templates and printed matter. Throughout the entire corporate design Raleway is used for all texts while the logo itself remains in Rotis Sans Serif.

With the new and redesigned visual identity, FriedWald achieves its key objective – a higher emotional identification with the target group and a stronger perception among general public.