Aventis Advisors visual identity

Aventis Advisors (previously Aventis Capital) is an M&A advisory firm located in Warsaw, Europe – working mainly with international technology and growth companies to help them to close the right deal, at the right time, with the right people.

Branding studio Alphamark was commissioned to develop a new brand identity and digital presence for their company and a visual communication strategy that better aligns with the evolution of the firm’s core values and guiding principles.

Highlighting the dynamic and honest approach in the M&A business — Alphamark created a grounded, centered and straightforward identity.

Led by the idea that every successful M&A deal ends with a signature, the wordmark is composed by harmonically merging two highly contrasting typefaces — a sans-serif font representing honesty and trustworthiness & an italic-serif font reflecting a signature and also aligning with the dynamic and adaptable nature of Aventis Advisors.