Bajet Giramé identity

From León Romero:

Architecture office Bajet Giramé commissioned us to create a new visual identity and website that would convey their core values and help the studio members make short work of the typically troublesome communication and documentation tasks.

(…) Among the key tenets of the proposal was the creation of a classification system that used the monogram ‘bg’ to codify the studio’s projects. This didn’t only help identify and archive individual projects, but generated an important and visually fertile ingredient for the development of the identity and its collateral. In terms of style, the proposal sought to strike a balance midway between European rationality and Mediterranean warmth, which resulted in a language that’s brimming with nuance and contrast.

Alias Ano is used for the bg monogram and headlines, with Suisse Works for text.