Lamoda Community is a platform for people who love fashion and Lamoda, one of Russia’s biggest online retailers, to connect, share knowledge and enjoy experiences beyond smartphone screens.
The set of icons, representing three main divisions in the community such as fashion, beauty, and sports, together with the bright color palette and distinctive patterns of the Lamoda brand, create a fun, welcoming atmosphere for its members.
CoFo Sans is used throughout the designs by Moscow Mule. On the Contrast Foundry website, Maria Doreuli wrote a post about her collaboration with Shuka on the Lamoda logo.
Art Direction & Design: Marina Kondratenko and Anna Kabanina
Motion Design: Anastasia Mitko
3D Visualization: Valentina Parshikova, Oleg Mushta