Oli Booth Architecture is an architecture enterprise based in Auckland, New Zealand. The new brand identity taps into the distinctive intentionality of the OB A design philosophy.
A reductive typographic system is utilised and allows the architecture to tell the story. Moderat acts as the primary brand typeface for its contemporary feel and subtle character and is supported by Söhne and Söhne Mono. Alongside this is a distinctive art direction approach that evokes the personal, connected feeling of the architecture.