Verse Lucht bicycle parking

In the mid-2000s, the city of The Hague started a project to enhance the numerous bicycle parking facilities with stylish houses and shelters for staff. In Scheveningen, artist/architect John Körmeling built a compact shelter, reminiscent of an American pre-war gas station. From the website of the commissioner Stroom:

Under a large awning, bicycles can be hung up for repair and an efficiently furnished office offers a wide view in all directions. On the eaves, flashing lights show ‘bicycle words’ such as pedal, fresh air and spoke.

The lights are mounted on all-caps Helvetica – not quite in keeping with the pre-war American romanticism of the architecture, but perhaps still accurate if one views the design as “generic”.