Halfday Iced Tea
Halfday Iced Tea can design using the new logo and Hobeaux by OH no Type Co
Halfday Iced Tea, a refreshing and healthy beverage brand made with organic tea and with low sugar content, underwent a rebrand in the summer of 2022 with the help of Someone & Others creative agency out of Los Angeles, CA. The logo was designed by Rob Clarke, and is based off of a font called Piepie designed by Ryoichi Tsunekawa and published by Dharma Type. Hobeaux by OH no Type Co. is used as supportive text on the product packaging, as well as a headline text in their website, along with ITC Franklin Gothic for supporting text.
Sticker style design using Hobeaux
Hobeaux in use on customer reviews
Plastic bag design sporting Hobeaux and a happy face
The new Halfday website design
