B.I × Soulja Boy feat. DeVita – “BTBT” single cover
“BTBT” cover
“BTBT” is a single from B.I and Soulja Boy featuring DeVita. The single and music video have been announced and teased.
By combining a K-pop artist and a rapper from two different countries the project is full of scope linking several communities. Added to this is the presence of R&B artist DeVita.
For the title, the chosen typeface is Engin. It’s a futuristic design with rigid structures. The creator of this typeface, Viktor Pesotsky, says that this typeface could be used in 2132.
All other text is set in various weights of Eurostile.
Korean artists often use futuristic typefaces carrying novelty. This is consistent with their artistic philosophy proposing music in connection with the contemporary era. Just like Soulja Boy who many qualify as visionary. The clip likewise is in a futuristic atmosphere. K-Pop is a style of music turned towards the future which tries to reinvent the music and its aesthetic with emphasis put on the communication (clip / cover).
The title “BTBT” comes from the Korean word Biteulbiteul which means to stagger in its steps, to lose the balance. In this piece, B.I’s new love is enough for him to give up all control.
“BTBT” poster
“BTBT” poster teaser
“BTBT” poster
Clip teaser
