Smartwater (2022 rebrand)
Contributed by Ivan Filipov
on Aug 23rd, 2022. Artwork published in
.
All-lowercase Graphik Bold is the new typographic voice for Smartwater.
From Wikipedia:
Glaceau Smartwater (stylized smartwater) is a brand of bottled water owned by Energy Brands, a subsidiary of The Coca-Cola Company. Introduced in 1996 in the United States, by 2016 it was one of the top five brands of bottled water in that country with sales worth nearly $830 million in 2017.
The new global brand identity and packaging design was developed by BVD, who comment:
In parallel with the logo evolution process, we also took the opportunity to move away from Helvetica and introduce the typeface Graphik as a purposeful choice that balances the line between stringency and unpretentiousness — a perfect match with the smartwater personality.
Source: www.drinksmartwater.com License: All Rights Reserved.
