Christophe Robin logo and brand identity
Dapifer is the new brand typeface of Christophe Robin.
Christophe Robin is a brand of haircare and skincare products made from natural ingredients. First launched in 1999, it was time for an overhaul of the visual identity. The new logo features Dapifer by Darden Studio. The name is set in capitals from the Light weight, with loose letterspacing so that it exceeds the boundaries of the framing box.
Dapifer is also used for all other aspects of the brand, including the packaging designs and the various websites. There and in video commercials, the humanist slab serif also appears in mixed case with lowercase letters, from both its roman and italic styles. It’s supported by the sans-serif Gotham and Gotham Rounded.
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The lids of the jars are marked with debossed initials from Dapifer Light.
