Parque de la Memoria visual identity

The Parque de la Memoria – Monumento a las Víctimas del Terrorismo de Estado, also known in English as Remembrance park, is a public space situated in front of the Río de la Plata estuary in Buenos Aires. It is a memorial to the victims of the 1976–83 military regime, a period of unprecedented state-sponsored violence in Argentina. From the official website:

Erected as a place of memory, it combines the force of a monument with the engraved names of the disappeared and murdered persons by the State’s repression, and the critical approach elicited by a work of contemporary art and direct visual contact with the river, silent witness to the fate of many of the victims. […]

This place of memory does not purport to close wounds or replace truth and justice, but rather to become a place of remembrance, homage, testimony and reflection. Its objective is to raise awareness in current and future generations that visit the site regarding the horrors perpetrated by the State, in view of the need to ensure that similar acts will never again occur.

Nora Hochbaum is the park’s general director, and Florencia Battiti the main curator.

The visual identity, art direction, and communication program was developed by Estudio Lo Bianco, Buenos Aires, using Perec and the stencil styles from Perec Ludique (PampaType, 2010–2020). Perec is a serial typeface inspired by the writings of French novelist Georges Perec – who devoted great part of his works to the idea of memory and remembrance; thus “W, or the Memory of Childhood”, dedicated to a person with the initial E, unfolds two stories in parallel: the first is the rewriting of a forgotten fictional story, entitled W and written by the author in his childhood; the second is an attempt by Perec to write his autobiography of those years, largely forgotten because of the ravages of World War II and the Holocaust.