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Know the Game pamphlets

Contributed by Elizabeth Goodspeed on Jul 19th, 2022. Artwork published in
circa 1957
.
Rounders, 1957, ft. lettering for the issue title,  Italic for the series titles,  for the smaller text and  for the price info
Source: www.flickr.com Scan courtesy of Jane McDevitt. License: All Rights Reserved.

Rounders, 1957, ft. lettering for the issue title, Ultra Bodoni Italic for the series titles, Gill Sans for the smaller text and Grotesque No. 9 for the price info

Covers from the Know the Game series, published between 1950 and 1990 by Educational Productions in the UK. In a time before the internet, the series was an essential resource for anyone looking to participate in sports and other recreational activities. The pamphlets were cheaply printed in two to three colors and highly affordable: just 25 to 45 British pence each (around $2.25 to $5 in modern US currency). Despite being published as a unified series, each issue was produced in collaboration with a recognized sporting club or association—from the British Sub-Aqua Club to the Royal Meteorological Society—to ensure the most up to date rules and regulations were included.

A range of typefaces are utilized across the series, with covers from the 1950 to 1960 also featuring lettering, and those from the 1980 to 1990 using everything from Dempsey to Herkules. The mid-1960s pamphlet designs seem to cohere around a consistent use of Monotype Grotesque, and those from the 1970s settle on tightly tracked Helvetica for titles. While the “Know the Game” title is initially written out in a variety of typefaces, later versions feature a logo set in Condensed Sans Serif No. 6 (“KTG”) accompanied by a lighter weight of either Monotype Grotesque or Helvetica (“know the game”). By the late 1970s, “KTG” was changed to the slightly wider Grotesque No. 9.

From a design perspective, it’s interesting to watch the shift in covers from highly individualized to a more standardized and branded “KTG” format over time. Topically, it’s also fascinating what recreational activities merited coverage in which era; angling in 1953 vs. tabletop role-playing in 1976.

Archery, 1971 reprint of a 1960 edition, ft. letterspaced caps from , with  Light 126 for the series title, as well as  Condensed and Italic, and
Source: www.flickr.com Scan courtesy of Jane McDevitt. License: All Rights Reserved.

Archery, 1971 reprint of a 1960 edition, ft. letterspaced caps from Grotesque No. 9, with Monotype Grotesque Light 126 for the series title, as well as Gill Sans Condensed and Italic, and Univers

Angling, 1964, ft. lettering and  in two weights
License: All Rights Reserved.

Angling, 1964, ft. lettering and Gill Sans in two weights

Badminton, 1965, ft.  Bold 216 (and Folio Light?). See Tânia Raposo’s post for pics of the interior.
Source: www.flickr.com Scan courtesy of Jane McDevitt. License: All Rights Reserved.

Badminton, 1965, ft. Monotype Grotesque Bold 216 (and Folio Light?). See Tânia Raposo’s post for pics of the interior.

Map Reading, 1965, with more  and
Source: www.flickr.com Scan courtesy of Jane McDevitt. License: All Rights Reserved.

Map Reading, 1965, with more Monotype Grotesque and Gill Sans

Life Saving, 1967, ft. . The KTG logo appears to pair Condensed Sans Serif No. 6 and a lighter weight of Monotype Grotesque.
Source: www.flickr.com License: All Rights Reserved.

Life Saving, 1967, ft. Monotype Grotesque. The KTG logo appears to pair Condensed Sans Serif No. 6 and a lighter weight of Monotype Grotesque.

Modelmaking, 1967, from the spinoff series Know the Craft, ft.
Source: www.flickr.com Scan courtesy of Jane McDevitt. License: All Rights Reserved.

Modelmaking, 1967, from the spinoff series Know the Craft, ft. Monotype Grotesque

Sailing, 1973, ft. . The KTG logo in Condensed Sans Serif No. 6 is now accompanied by a lighter weight of Helvetica.
Source: www.flickr.com Scan courtesy of Jane McDevitt. License: All Rights Reserved.

Sailing, 1973, ft. Helvetica. The KTG logo in Condensed Sans Serif No. 6 is now accompanied by a lighter weight of Helvetica.

Netball, 1976, with
License: All Rights Reserved.

Netball, 1976, with Helvetica

A later edition of Map Reading (probably late 1970s), now with .
License: All Rights Reserved.

A later edition of Map Reading (probably late 1970s), now with Helvetica.

Wargaming, 1978, ft.
License: All Rights Reserved.

Wargaming, 1978, ft. Helvetica

Darts, 1978, ft. . The KTG logo now seems to use the slightly wider .  is back for “know the game”.
License: All Rights Reserved.

Darts, 1978, ft. Goudy Heavyface. The KTG logo now seems to use the slightly wider Grotesque No. 9. Monotype Grotesque is back for “know the game”.

Men’s Hockey, 1984, ft.
License: All Rights Reserved.

Men’s Hockey, 1984, ft. Dempsey

Squash Rackets, 1985, ft.  and
License: All Rights Reserved.

Squash Rackets, 1985, ft. Folio and Helvetica

Weight Lifting, 1986, ft.  and
Source: www.flickr.com Scan courtesy of Jane McDevitt. License: All Rights Reserved.

Weight Lifting, 1986, ft. Frankfurter Medium and Univers

Weight Training, 1987, ft.  and
Source: www.flickr.com Scan courtesy of Jane McDevitt. License: All Rights Reserved.

Weight Training, 1987, ft. Herkules and Univers

Typefaces

  • Grotesque No. 9
  • Condensed & Elongated Sans Serifs
  • Monotype Grotesque
  • Helvetica
  • Ultra Bodoni
  • Gill Sans
  • Folio
  • Goudy Heavyface
  • Dempsey
  • Herkules
  • Univers
  • Frankfurter Medium

Formats

Topics

Designers/Agencies

Artwork location

3 Comments on “Know the Game pamphlets”

  1. Robert Pariseau says:
    Feb 22nd, 2023 10:04 pm

    I find it peculiar that Herkules would appear in the most recent pamphlet of the collection.

  2. For a typeface that supposedly came out in 1899, one would expect to see at least one article in the early 20th. Hell, we even managed to get a document of that time with RInglet on it.

  3. that supposedly came out in 1899

    You make it sound as if you doubt the release date. I don’t know of a digitized Haas specimen with Herkules, but here’s a 1912 specimen by Böttger, who carried the design under the name Teutonia.

    The reason why there’s no in-use example for Herkules from the early 20th century on Fonts In Use is simply because no-one contributed such a post yet. I don’t think the design was very popular at the time. This changed when Letraset revived Herkules for their Letragraphica range in the early 1970s.

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