The Outsider brand identity
Contributed by Mark Fleming on Jul 16th, 2022. Artwork published in
June 2022
.
Source: againstti.me License: All Rights Reserved.
We’ve worked with the founders of The Outsider on many previous projects and so they trusted us to support them in launching their first US venture in Miami and LA.
We were excited to be involved in defining the name and brand for this new concept.
A part of our initial process involved an initial immersion into the marketplace and an exploration of brand position. We created a variety of potential positions, aligning with name options.
We wanted to carry a rebellious tone but to also be positive. “The Outsider” was selected as a name and we began designing the brand and visual identity.
We’ve applied the identity across multiple touchpoints including spatial branding merchandise, comms and toolkits.
Source: againstti.me License: All Rights Reserved.
Source: againstti.me License: All Rights Reserved.
Source: againstti.me License: All Rights Reserved.
Source: againstti.me License: All Rights Reserved.
Source: againstti.me License: All Rights Reserved.
