SMC REAL:TIME exhibition
Body Type is both a typeface and my ongoing research.
Understanding the body is an important and fundamental dimension of self-identifying recognition. This project aims to acknowledge how the body is the medium of all perception for us humans. The body is a vessel that hosts all our initial perceptions of the world, and thus shapes our physical and spiritual lives. Break the traditional font design and explore more possibilities for font changes and font emotion transmission.
Here, it is shown in use by designer Nina Jua Klein:
Somewhere in the middle of Christmas, New Year and Lockdown, the brilliant Andrew Meredith miraculously managed to document the SMC REAL:TIME exhibition designed for the London College of Fashion showcasing work of students from the School of Media and Communication. Due to ongoing restrictions we created an installation in the windows of an empty shop on Carnaby Street, for people to view from the street. With prevalent themes of identity and the body it was the perfect opportunity to use Haocheng Zhang’s Experimental Body Type.
The sans serif used for information appears to be Helvetica or similar.
The Body Type was purchased and presented by the University of the Arts London, London College of Fashion, and won an ADC 100th silver cube in the US and a D&AD Award in the UK.
