“Continental Moves Its Tail to Colorado” Continental Airlines travel poster (1975)
In 1968, Continental Airlines adopted a new aircraft livery that included Saul Bass’s iconic “jetstream” logo over the golden tail of the aircraft along with a new slogan that would be used for more than a decade: “The Proud Bird with The Golden Tail”. [Wikipedia]
From 1975 to 1979, the tail motif continued with Continental’s companion slogan: “We Really Move Our Tail For You”, and was further expanded in a series of U.S travel posters that featured the text: “Continental moves its tail to”, followed by the name of a state (in this example, Colorado) or city (e.g. Chicago).
For this series, Continental’s marketing department (or ad agency) chose ITC Korinna Extra Bold to compliment the colorful watercolor collage framed by the silhouette of the jet plane’s tail.
