Régoa visual identity
SangBleu Empire (Swiss Typefaces) and Maison Neue (Milieu Grotesque) are the brand typefaces for the new visual identity of Régoa.
Régoa is a local Spanish wine company with a national and international expansion. Its red wines are made with a flavory and tasty raw material from one of the most enchanted places in the north of Spain. Régoa wanted to update their brand to better express the essence of their unconventional product. The territory of their vineyards is so unconventional that the grape harvest is called heroic, for the difficult conditions in which producers collect grapes.
The new visual identity is based on 80° corners that make the new logo structure and the main composition; plus we decided to rename some wines to better enhance the essence of the Régoa brand: made by risky choices mixed with geographical elements.
We designed the new brand to enforce the high quality of each wine according its quality level. The cheapest one is Régoa, made using minimalistic composition and solid colors on the background.
