Vev

Vev is the only all-in-one web building platform for professionals to create and launch unique web experiences with complete creative and technical freedom.

Vev sought to redefine their brand identity to match the power and flexibility of their product. As a result, they partnered with Decimal who worked in collaboration with Mediocre to conduct a comprehensive brand audit and visual identity to attract a new generation of creatives.

The first step in this project was understanding the product and how diverse their tool is compared to others – defining what makes it unique, who uses it and why. The popularity of web design software continues to grow, so finding new visual systems to explore was the main focus in creating their new brand identity.

Building a website requires precision, coding and lots of attention to detail combined with imagination and fun. Vev offers the most flexible hosting solutions on the market. No-code and code opens up a production process with limitless design-led opportunities.

While respecting their original logo, we created a distinctive visual language that sets them apart from other website building platforms.

From a type perspective, we selected Aeonik by CoType Foundry as our main brand typeface because of its clean, contemporary and direct look, and the fantastic balance for both display and text use. For specific display instances, we paired Aeonik with Iskry (stands for “Sparks” in Polish) by Laïc Type Foundry. We were looking to add a touch of elegance and sophistication to contrast the more utilitarian sans serif look, like a force that creates a brief electric spark.