Jackass Burrito
Contributed by David Heasty on May 30th, 2022. Artwork published in
.
Triboro. License: All Rights Reserved.
Jackass Burrito is a new restaurant venture from STARR restaurants.
Our goal was to develop a simple but iconic packaging approach that would be a memorable calling card for the establishment. Among other elements in system were a unique burrito capsule and a bag that included the word ass prominently displayed on the gusset. AG Book Rounded was chosen for its bold but unfussy ethos – its rounded terminals soften the modernist vibes and give everything a subtle yummy-ness.
Triboro. License: All Rights Reserved.
