Fantabody Pupup Store and Campaign
Fantabody is an independent brand from Milan led by women who value inclusion and sustainability. They have recently opened Fantastudio, a creative space in Milan where you can have a closer relationship with our community, where you can touch our products live.
In recent months, they have been working on the new Fantabody’s campaing and pop up store and together with their friends from Firm, have made a restyling of their image. They were offered Bastardo Grotesk and loved it right away. It is paired with Open Sans.
Bastardo Grotesk was both used as the main typeface for their new campaign “COLOR-EVOLUTION” and the temporary shop’s signage and windows.
Photographer: Carolina Amoretti
Stylist: Alice Manfroni
Hairstylist: Angelo Uliani
Make up: Manuela Balducci
Video: Sofia Atzori
Fantagirls: _brownsugar16, Ornellah_, _pascaline_malou
