Cacti Agave Spiked Seltzer packaging and merchandise
Cacti was a “hard seltzer infused with 100% premium blue agave from Mexico”, by rapper Travis Scott with brewing company Anheuser-Busch. The brand was founded in December of 2020. The drink made its debut on March 15 2021 in lime, strawberry, and pineapple flavours. After the Astroworld fallout on November 5, 2021, the seltzer was discontinued in December 2021.
When we took a look at the design and concept of this brand, the logo brings the richness of Froyo Tam’s Ultra Hi-Gloss (available through the Item Label store), a display font released in 2019. It is “inspired by the retro-futurism of the Y2K Aesthetic,” combining the mid-century modernist 1970s and the playfulness of the 1990s. C, A, and T were modified.
Other fonts include Graphik Black – used for taglines, advertising, and a website – and LL Akkurat Mono.
Promotion 1
Promotion 2
Merchandise view (for example shown in this photo: hats, t-shirts, coolers and stickers).
