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Blue Park Kitchen branding

Contributed by Hungry Studio on May 23rd, 2022. Artwork published in
December 2021
.
Blue Park Kitchen branding 1
Source: hungrystudio.nyc Photo: Hungry Studio. License: All Rights Reserved.

Blue Park Kitchen is a healthy fast casual restaurant located in New York City. Inspired by New York City parks, historic monuments and subway mosaics, Blue Park’s rebrand by Hungry Studio aims to bring the inviting nature of Prospect Park to the lunch table.

The typefaces for the menu artwork include modified Worthington Arcade, Arquitecta and Gin. On the menu, information is set in Franklin Gothic and Miller, using Clearface Gothic for headlines.

Blue Park Kitchen branding 2
Source: hungrystudio.nyc Photo: Hungry Studio. License: All Rights Reserved.
Blue Park Kitchen branding 3
Source: hungrystudio.nyc Photo: Hungry Studio. License: All Rights Reserved.
Blue Park Kitchen branding 4
Source: hungrystudio.nyc Photo: Hungry Studio. License: All Rights Reserved.
Blue Park Kitchen branding 5
Photo: Hungry Studio. License: All Rights Reserved.

Typefaces

  • Worthington Arcade
  • Arquitecta
  • Gin
  • Clearface Gothic
  • Franklin Gothic
  • Miller

Formats

Topics

Designers/Agencies

Artwork location

1 Comment on “Blue Park Kitchen branding”

  1. Very Hip Traditional, in my view—especially the big logo. I kind of regret not seeing this when it was first posted.

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