Cabria Para Normal exhibition posters and handouts

From Ángel Calvo Ulloa’s text (translated):

Cabria Para Normal is a proposal for which Diego Vites proposes to occupy with a large wooden structure almost all of the exhibition space of Normal, turning it into a place for experimentation, in a project that approached from different disciplines has as the aim is to analyze and observe the shapes, materials, movements and uses of this artisan process in order to transfer them to the field of contemporary art.

Cabria Para Normal is thought from the fragility of the present moment, a moment in which the etiquette of the popular takes contradictory directions, that deactivate for the town the value of the affiliation with its signs of identity, ending at a folklorizing drift that promotes the exaggeration of the own rituals.

The poster was designed by Novagarda Estudio using Bastardo Grotesk throughout.