Aura Bora packaging

Aura Bora is a producer of uniquely flavored sparkling waters made from herbs, fruits, and flowers. Founded by Paul and Maddie Voge, Aura Bora’s beverages can be found at more than 3,000 retailers across the United States. They worked with branding agency Moxie Sozo to develop their playful brand and the designs of their cans.

Condor is used for product titles and serves as the basis for the logo, which has a custom flourish on the crossbar of the A. Space Mono is the primary font for body copy, with Barlow Bold used for other headlines and supporting text (often with a bouncy baseline).

According to in-house designer Jesse Manby:

We wanted our typefaces to be as delightful and bold as the flavors in our cans. Condor was chosen to lead the pack as we felt it embodies our playful, otherworldly aesthetic and translates each new flavor seamlessly into the Aura Bora world.

The type palette accompanies lively and colorful illustrations of animals and natural settings. As Moxie Sozo states in their write-up of the project:

The packaging creates an immersive world through rich storytelling and quirky, character-driven illustration. The softer color palette connotes a natural (and more interesting) clean ingredient panel. Even the matte label elevates the tactile experience alongside less premium direct-to-can competitors.