Herbie Mann – The Beat Goes On album art
Atlantic Records SD 1483 (Stereo)
Haig Adishian was a regular customer of Photo-Lettering. Shortly after Davison Art Nouveau was added to the catalog of the New York typesetting company, he used it for the cover of an album by flutist Herbie Mann. Named after the Sonny & Cher song, The Beat Goes On was released on Atlantic Records and announced in July 1967.
Adishian used a whole lot of swash alternates, including the A with the sprawling crossbar that doesn’t lend itself to the use in medial position. The N with the diagonal that turns around to form a swash underscore is spectacular. Three of them – and certainly two in a row – is overkill, though. He obviously wanted to echo the twirls in Dick Luppi’s illustration, but less would have been more in this case.
See also Chick Corea’s Tones For Joan’s Bones from 1968 for another collaboration between Adishian and Luppi.
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DJ copy for promotional use only (Mono 1483)
The copy digitized by the Internet Archive shows slightly different colors.
Back cover with track names set in all-caps Anzeigen-Grotesk. Arnold Shaw’s liner notes and the credits are in News Gothic.
