MyValue

MyValue is a leading technology provider in the banking sector, serving both individuals and businesses. In 2021, the company was acquired by Finleap Connect.

MyValue approached us for an identity that would reflect their position in the open banking scene as a professional and forward-thinking company. We created an identity in response to their features, a coherent and clear identity. The resulting visual language seeks to convey a sense of transparency and openness; building a distinct and elegant style that represents the company’s core values.

We built the identity around a custom logo inspired by the economy and the dynamism of the financial world. This identity is composed of a dynamic pattern that interprets the movement of financial data, a timeless typography using Graphik and a color palette representative of the banking scene. The logo is inspired by the dynamism of open banking, as well as by the union of the two initials of the company’s name: the M and the V.

Subsequently, the company took a different direction in terms of corporate typography and decided to use another typeface for its communications.