Philco Cool Chassis magazine ad
1963 advert by Philco for the Cool Chassis TV set, a successor to their Predicta line. According to Philip I. Nelson, the “cool chassis” “tag was a bit of a misnomer. Yes, there are vent holes underneath and on the edges, but the entire perimeter of the main circuit board is crammed full of connecting leads, so there is less through-chassis ventilation than suggested in the dramatic magazine ad. […] Size alone means that these TVs inevitably run hot.”
Display type is set in Melior. The copy is added in Baskerville. Note the blank square used as paragraph marker.
From Wikipedia:
Philco (an acronym for Philadelphia Battery Company) is an American electronics manufacturer headquartered in Philadelphia. Philco was a pioneer in battery, radio, and television production. In 1961, the company was purchased by Ford and, from 1966, renamed “Philco-Ford”. Ford sold the company to GTE in 1974, and it was purchased by Philips in 1981. In North America, the Philco brand is owned by Philips. In other markets, the Philco International brand is owned by Electrolux.
