Vacation sunscreen
Vacation, launched in 2021, is a sunscreen created by the music streaming service Poolsuite. The brand is inspired by Miami leisure and the hyper-optimism of 1980s corporate culture, and leans into many different visual tropes from retro editorial design, including the condensed serifs ITC Garamond and Benton Modern as well as decorative italics, image borders, and paper textures that imply text on the other side of the page.
The company advertises a Diner’s Club special, consumers can make their own faux Vacation business cards with job titles like “Cocktail Umbrella Designer,” and captions on Vacation’s social posts spin tales of imaginary corporate retreats and snorkeling employees. Their unwavering use of the registered trademark symbol on every occurrence of the word Vacation is also a nice, detail-oriented touch that helps sell through the holistic, immersive world they’ve recreated.
3 Comments on “Vacation sunscreen”
www.officehours.in/ < they did our branding, not wedge FYI
I can’t speak to that. I see this work (from 2021) featured on Wedge Studio’s website. Office Hours also shows (later?) work for Vacation on their Instagram, see e.g. their posts from Dec. 2021 with Benton Modern, Feb. 2022 with Optima and ITC Avant Garde Gothic, and Feb. 2022 with Friz Quadrata. Looks like both studios worked for Vacation.
Elizabeth, do you have additional insights?
Roy Fleeman of Office Hours kindly provided more details:
I’ve amended the credits.