Rarezas at Thyssen-Bornemisza National Museum

For two years in a row, Rebeka Arce Studio developed #aperitivosthyssen: a creative campaign and visual identity for the Thyssen-Bornemisza National Museum in Madrid, a series of summer concerts held on the museum’s terraces. The 2021 edition curatorial concept is Rarezas (“Rarities”) and explores works from the Thyssen-Bornemisza National Museum collection that are outstanding for their unique, atypical and extraordinary character.

Rather than focusing on expressing what a rarity is, Arce Studio wanted to convey the feeling of strangeness we have when something is strange to us through a psychedelic-ish, dynamic and unorthodox visual system. Beyond Print, the identity comes to life through extraordinary animations by 3D designer and animator Nacho Velasco.

Rarezas for the Thyssen-Bornemisza National Museum is using Grand Slang by Nikolas Type and Proto Grotesk from Production Type.