Khortytsia identity
Bickerstaff developed a visual identity for Ostriv Khortytsia (Острів Хо́ртиця), the largest island in the River Dnieper, Ukraine. The project was jointly commissioned from the Office of the President of Ukraine, Metinvest Group, and BigCityLab.
From our interview with designer Ksenia Milchenko:
It wasn’t easy to find a relevant typeface — there is actually a broader problem with general scarcity of serifs supporting the Ukrainian language. Normally, people design new typefaces for projects like this. But we had neither time, nor resources. Tesseract is modern, and it fits very well in terms of image. It has quite sharp and strict forms, yet looks ‘nice’. Tesseract is easy to use — it doesn’t drag all the attention, well balanced with signs and graphics. We limited ourselves to its two styles: Light in the logo, ExtraLight for body text.
I particularly like how elegant the typeface looks in the material. We printed posters using stencil in 5–6 layers of paint, with only two copies of each.
Read the entire article on the type.today website.
