Soccer Aid (2018–)
Soccer Aid is a charity football event held in the United Kingdom. It was founded in 2006 by singer Robbie Williams and Jonathan Wilkes with the purpose of raising funds for UNICEF, an international organization dedicated to the protection and well-being of children around the world.
The event consists of a football match featuring celebrities and former professional footballers, forming two teams: the England team and the Rest of the World team. Over the years, Soccer Aid has seen the participation of numerous stars from the entertainment and sports worlds, making each edition a highly anticipated and widely publicized event.
In addition to the match itself, Soccer Aid includes activities and fundraising campaigns aimed at mobilizing the audience to make donations to UNICEF, thereby supporting projects and programs designed to improve the lives of vulnerable children around the world
Since the event’s inception, its image and logo remained unchanged, featuring a traditional football (black and white) and a patch in the shape of the African continent. Around 2018, Conran Design Group, along with ITV and UNICEF, launched a new visual identity for the event. This new design featured a color palette more aligned with UNICEF’s colors plus the image of the African continent within the ball.
Campaigns and website use Fuse V.2 for headlines and subheadings, and Universal Sans for body text on their website. The logo is set in Univers.
