We Are Outsiders is about local experiences, close by, but yet far away from everyday life. Its core mission is to get people walking and exploring one of the most beautiful hiking scenes in Belgium; the High Fens. What better way to do this than with like-minded people, sharing tasty food, drinks, music and vibes around the crackling campfire?
The typeface families used throughout the whole branding are Vulf Sans and Vulf Mono, both offering a quirky character with a great deal of warmth and personality that encourages a designer to play and have fun while typesetting. Vulf Mono feels softer, friendlier and certainly less serious than typical monospaced fonts. The logo and the brandmark are created using Miniature Display, which lends them a great deal of personality.
Photography by LucidLucid, Ruimtevaarders, and Mr. Henry.
