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Youthforia visual identity and packaging

Contributed by F37® on Nov 9th, 2021. Artwork published in
circa 2021
.
Youthforia visual identity and packaging 1
Universal Favourite. License: All Rights Reserved.

F37 Judge by F37 Foundry is in use for Youthforia. From Universal Favourite’s portfolio post:

As far as brand experiences go, the beauty space is bland. Variations of the same thing, using makeup the same way. Youthforia wanted to break the beauty rules for a Gen Z market bored by what’s out there. We rolled out a visual and verbal identity dripping in 90s nostalgia that mixes and matches as joyfully as the brand’s product system and gives its audience permission to play with their self-expression.

Universal Favourite chose F37 Foundry’s Judge and Grilli Type’s GT America as the brand’s contrasting typographic counterparts.

Youthforia visual identity and packaging 2
Universal Favourite. License: All Rights Reserved.
Youthforia visual identity and packaging 3
Universal Favourite. License: All Rights Reserved.
Youthforia visual identity and packaging 4
Universal Favourite. License: All Rights Reserved.
Youthforia visual identity and packaging 5
Universal Favourite. License: All Rights Reserved.
Youthforia visual identity and packaging 6
Universal Favourite. License: All Rights Reserved.
Youthforia visual identity and packaging 7
Universal Favourite. License: All Rights Reserved.

Typefaces

  • F37 Judge
  • GT America

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