Koppla branding and website
The Coronavirus pandemic has accelerated the digitalization of the economy. For many months, companies and organizations have had to transform and reprogram the way that they work, often looking at ways to work more digitally. And, it is becoming more and more apparent that startups play a decisive role in this digitalization because they understand the needs of small and medium-sized businesses.
The founders of Koppla have developed a platform for tradespeople that digitally map their processes; from time planning to delivery or the recording of defects. Koppla regulates communication between the office and construction sites and delivers important data—across companies and processes—directly to the site management in real time.
The corporate design, website, Instagram posts and Koppla portal are all set in Turbine by Felix Braden, partially combined with Julieta Ulanovsky’s Montserrat. With Turbine’s broad proportions, super elliptical curves and close spacing, it embodies exactly what trades and craftspeople require: stability, precision, harmony and of course, a desire for all things new, as Turbine appeared in 2020.
