Outdoor Voices – “Technical Apparel for Recreation” digital campaign
Contributed by Altiplano Typefaces on Nov 3rd, 2021. Artwork published in
circa September 2021
.
Outdoor Voices. License: All Rights Reserved.
Nirvana is the voice of the new “Technical Apparel for Recreation” campaign by Outdoor Voices.
Outdoor Voices makes activewear for Doing Things daily — dog walks, runs, and yoga included.
Nature is staged in a graphic and simple way. Both in the wording, where the game is mentioned, and in the choice of materials and colors of the clothes, we can feel the invitation to play. Nirvana’s simple and geometric shapes interact harmoniously and reinforce the casual mood of the campaign. It’s paired with the fixed-width Aperçu Mono.
License: All Rights Reserved.
License: All Rights Reserved.
License: All Rights Reserved.
License: All Rights Reserved.
License: All Rights Reserved.
1 Comment on “Outdoor Voices – “Technical Apparel for Recreation” digital campaign”
See also this post about the standard typefaces used on the Outdoor Voices website, Merlo and OV Gothic: