Fonts in Use
An independent archive of typography.
or combine terms with Advanced Search
Topics▼
Formats▼
Typefaces▼

Àlea brand identity

Contributed by FIRM.GS on Oct 15th, 2021. Artwork published in
2020
.
Àlea brand identity 1
Source: www.firm.gs License: All Rights Reserved.

For the launch of new streetwear label Àlea, branding agency FIRM were asked to work on their brand identity, the look and feel of digital formats and the presentation materials for the Paris and Milan Fashion Weeks.

Sci-fi inspiration and technical experimentation: to respond to the brief, we used our own Paranorma typeface for both logo and typography.

Influenced by Àlea’s geometric and technological style, we exploited the difference in dimension between the logo and supplementary information, with particular emphasis on alignments and margins.

Àlea brand identity 2
Source: www.firm.gs License: All Rights Reserved.
Àlea brand identity 3
Source: www.firm.gs License: All Rights Reserved.
Àlea brand identity 4
Source: www.firm.gs License: All Rights Reserved.
Àlea brand identity 5
Source: www.firm.gs License: All Rights Reserved.
Àlea brand identity 6
Source: www.firm.gs License: All Rights Reserved.
Àlea brand identity 7
Source: www.firm.gs License: All Rights Reserved.
Àlea brand identity 8
Source: www.firm.gs License: All Rights Reserved.
Àlea brand identity 9
Source: www.firm.gs License: All Rights Reserved.

Typefaces

Formats

Topics

Designers/Agencies

Tagged with

Artwork location

In Sets

Post a comment


More in Fashion/Apparel

Sponsor

More in Web

More Fonts In Use