Breadwinner

Breadwinner is a new technology company that creates tools for detail-oriented bakers—their first product is a smart sourdough jar that monitors your starter.

The friendly blackletter-inspired logo, set in Thomas-Schrift, mashes up the rich history of bread-making in Europe – especially Germany – with the DIY punk ethos of making your own bread from scratch. The supporting typographic system uses Bianco Sans and Bianco Serif. Its triangular serifs mirror the gothic elements of the logo. The contrasting, extra bold and geometric Dida adds a bit of play and drama to the rest of the system.