Otasco “At Christmas Time” catalog cover (1976)
Contributed by Florian Hardwig on Dec 25th, 2021. Artwork published in
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Cover of a Christmas-themed circular by Otasco, the Oklahoma Tire and Supply Company, from 1976, featuring a motorized Santa Claus in a helicopter sleigh.
The title typeface is King Arthur. It was released by Phil Martin’s Alphabet Innovations in the early 1970s, in two light weights plus an Outline style, and came with alternates named Guinevere. King Arthur was preceded by the monolinear Arthur. The series went also under the name Knight. Roc Mitchell claimed to be the designer. In the 1990s, he issued a digital version named Poetry. See the typeface page for more details.
