Tribe, the new Hoff sneaker collection (summer 2021) features typographic compositions on the soles designed by Naranjo-Etxeberria Studio with “fonts from typographers and foundries we admire”.
Hoff shows a logo for the Tribe collection which combines some of the typefaces featured on the sole designs: There is Arthemys (T, LL, N), Esimene (R, B, C), Pareto Triangular (E, O).
5 Comments on “Hoff – Tribe Collection 2021”
On their Instagram page, Naranjo-Etxeberria have a series of posts presenting their sole designs, with 3D modeling & animation provided by Plus Mûrs.
Hoff shows a logo for the Tribe collection which combines some of the typefaces featured on the sole designs: There is Arthemys (T, LL, N), Esimene (R, B, C), Pareto Triangular (E, O).
Nice project!
Hoff currently has a video clip by Javier Cortés on their homepage that introduces the Tribe Collection. I’ve added a few stills to the post above.
The unidentified text is Akzidenz-Grotesk.
That makes sense – it’s one of Hoff’s brand typefaces. Added, thanks.