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Mileage & Coup website

Contributed by Nacho Tapia on Aug 12th, 2021. Artwork published in
circa January 2019
.
Mileage & Coup website 1
Source: www.behance.net Nacho Tapia. License: CC BY-NC-ND.

This project was created for the sock brand Mileage & Coup.

As the person in charge of the branding, I have based the design on the architectural style of brutalism. The project intends to create the identity of the brand by using three main features: color, absence of decoration, and repetition of patterns.

For the typography, I paired Belwe Bold (Letraset, 1975, after Georg Belwe, 1907; Bitstream’s digitization) with Montserrat (Julieta Ulanovsky, 2011).

Mileage & Coup website 2
Source: www.behance.net Nacho Tapia. License: CC BY-NC-ND.
Mileage & Coup website 3
Source: www.behance.net Nacho Tapia. License: CC BY-NC-ND.
Mileage & Coup website 4
Source: www.behance.net Nacho Tapia. License: CC BY-NC-ND.
Mileage & Coup website 5
Source: www.behance.net Nacho Tapia. License: CC BY-NC-ND.

Typefaces

  • Belwe
  • Montserrat

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